INAUGURAL CONFERENCE REPORT

Inaugural Conference of the Asia Pacific Tourism Association. (Pusan, Korea, September 21-24, 1995) The Inaugural Conference of the Asia Pacific Tourism Association(APTA). sponsored by the Korea Academic Society of Tourism and Leisure. was held in Pusan, Korea, on September 21-24, 1995. The Association was organized by thirteen Asia Pacific countries which wrer Australia, Canada, China, HongKong, India, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, the Philippines, and the U.S.A. The necessity for the formation of the association resulted from a recommendation made by six participating nations in an international symposium held in 1992 in Korea - a colloquium which had dealt with trends of the Asia tourism market in the 1990s and beyond. At Pusan it was agreed that the objectives of newly formed APTA should be :
    1) to foster education and research in the broad Asia Pacific region :
    2) to facilitate exchange of information and ideas among educators in tourism sciences/studies :
    3) to advance professional standards of tourism and hospitality fields in the region :
    4) to publish an annual jounal (the "Journal of Asia Pacific Tourism Studies")
    5) to promote friendship among scholars concerned with tourism and hospitality within and across this large of the globe.


    According to the conference registration list, 327 people attended the September meeting in Pusan. The Participants included professors, students, and practitioners who had strong research interests in tourism and hospitality fields. During this inaugural event, two platform business meetings underpinning the estabilishment of the APTA were successully held, and twenty three papers were presented for travel sociology, hospitality management, tourism policy, and sustainable development. All of these topics embraced a healthy coverage of marketing issues in travel and tourism.

    The first day of the Pusan conference consisted of conference welcoming sessions, a tour of Kyongju, various APTA business fora, participants orientation sessions, and a welcoming reception. On the third day, further APTA business meeting and workshop sessions were staged. Finally, on the fourth day, a second Kyongju tour was mounted, and an enthusiastic and generally well-inspired set of conference delegates departed.

    The opening ceremony for the APTA conference started with an introduction to the chapter chairpersons and to the honored guests. On this opening day, many speakers spoke broadly about prospective trends in and of tourism, and they tended to emphasize the imperative need for the formation and a new tourism-related organization like APTA across the wide Asia Pacific span. Perhaps too many of the organizations for global tourism research and for the publications in the tourism and hospitality fields have been primarily concentrated within certain European countries and/or within North Ameica.

    After the inaugural remarks for Pusan event, two keynote speeches wrer given. Hohn L. crompton (Texas A&M University. U.S.A) provided the audience with informative perspectives on the development of tourism studies. In his presentation ("Priorities in Tourists' Decision Making Research in the 1990s and Beyond : A North American Perspective"). crompton stressed that destination choice, motivation, and forecasting pre-trip process studies. According to Crompton, post-trip research in terms of the individual travel activity tends to be focused on issues such as the exploration of the nature of the experience and the perceived quality and/or satisfaction of the trip. he suggested